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- Performs analysis of confidential marketing information to support sales team of IAT.
- Develop and revise local products and price strategies based on market analysis and conduct deployment of global sales strategies.
- Conducts continuous assessment of customer requirements, customer satisfaction, and the competition.
- Collaborates regularly with product sales, distributors, and business development people.
- Understand and refine customer segmentation. Learn and understand products, technology, and industry trends.
- Lead or participate in efforts to collect and analyze data that leads to the identification and prioritization of customer requirements, from minimum-to-compete to best-in-class. Assess how well services messaging resonates with the sales channels and with customers.
- Discover and share the state of IAT sales compared to the competition. Lead SWOT analyses cross-functionally to counter weaknesses via messaging; and leverage opportunities by identifying new sales offerings and developing value propositions.
- Understand and monitor customer requirements. Lead or participate in NPS process as VOC (voice of the customer) to refine customer segments and define requirements by segment.
- Interact with product marketing, sales to understand the buying behavior of the segments and structure offerings and messaging appropriately.
- Seek opportunities to leverage value-based pricing approaches.
- Develop customer stories that support core messaging strategy and integrate messaging into the overall portfolio of IAT division.
- Collaborate with Marketing Team to translate messaging and conversation roadmaps into sales strategies.
- Develop methods and procedures for obtaining, maintaining and updating market related data.
- Responsible for digital lead generation through optimized search engine, webpages update and etc.
- 3+ years experience with BA in sales and/or marketing in a B2B setting with a focus on sales solutions. Experience working in a cross-functional, complex matrix environment.
- Strong communication skills including listening, writing, presenting, and follow-through.
- Strong interpersonal skills including effective meeting facilitation and cross-functional collaboration.
- Ability to be self-starter and problem solving.
- Demonstrated ability to manage multiple priorities and deliver on commitments.
- Ability to learn new technologies, industries, and business processes quickly.
- Flexibility in perspective – equally able to understand the "big picture" and drive detail.
- Well verse in Microsoft Office software (Word, Excel, Powerpoint, and etc) application and any other analytical software.
- Diploma or degree in marketing, or business administration
AII Marketing Specialist - Seongnam-si, 대한민국. - Atlas Copco
설명
.fit_to_content{width:%;height:auto}Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.
Join us on our journey for a better tomorrow.
Job Title: Specialist_Marketing
Business Area: Compressor Technique (CT)
Division: AII
Report to: Business Line Manager_AII
Location: Pangyo
PURPOSE OF THIS JOB
ACCOUNTABILITIES
QUALIFICATIONS
Submission of recommendation letter along with CV preferred
Please submit only the minimum personal information required for the recruitment process.