Digital Content - Seoul

Job summary

The Digital Content & Social Media Strategist for Asia-Pacific is a regional member of Boeing's global social media team responsible for developing and executing social media strategy, content and performance measurement across Southeast Asia, Japan, South Korea and Australia.

Responsibilities

• Develop and execute regional social media strategy and channel plans aligned with business and communications objectives.
• Plan, create, shoot and edit original multimedia content (photo and video) for social platforms; edit video using Adobe Premiere and produce social-ready visuals using basic graphic design tools.
• Publish and optimize content across platforms (Facebook, Instagram, X, LinkedIn, YouTube and regionally relevant platforms), ensuring brand consistency and platform-appropriate tone.
• Use social planning and collaboration tools to coordinate content calendars and approvals across teams.
• Monitor social conversations and audience activity; identify engagement and amplification opportunities; coordinate timely, approved responses with communications partners.
• Work closely with regional communicators, sales communications, media relations and internal communications to align paid, earned, shared and owned messaging.
• Support regional websites by coordinating content updates, providing social-ready assets, and ensuring web and social messaging are consistent and culturally relevant across markets.
• Support internal communications and regional events as needed — including on-the-ground content capture, live coverage, and internal stakeholder coordination.
• Track, analyze and report on social performance using analytics tools; translate insights into recommendations to optimize content and campaign outcomes.
• Act as a regional subject matter expert on local cultural nuances, platform behaviors and audience preferences; adapt creative approaches for market relevance.
• Contribute to team best practices, playbooks and process improvements; collaborate with global social team to share learnings and implement standardized approaches.

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