- Collaborate with cross-functional teams to develop a comprehensive Trade Marketing strategy that aligns with brand growth targets and cross-category business objectives.
- Identify key activities and initiatives to drive sales and enhance brand positioning in collaboration with marketing and commercial departments. Lead the translation and execution of the marketing strategy into impactful retailer programs, respecting and tracking budget and commercial targets
- Take ownership of translating the marketing strategy into effective retailer programs that drive sales and brand visibility.
- Ensure adherence to budgetary and commercial targets while executing retailer programs, tracking their performance and making necessary adjustments. Bring field intelligence to define brand-specific activity programs with marketing and commercial departments
- Gather field intelligence and market insights to inform the development of brand-specific activity programs.
- Collaborate with marketing and commercial departments to create tailored programs that resonate with target consumers and drive brand engagement. Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team
- Establish processes and systems to ensure seamless coordination and alignment between marketing activities and the activities of the commercial team.
- Monitor the effectiveness of these processes and continuously seek opportunities for improvement to enhance collaboration and efficiency. Foster collaboration between brands and sales to ensure consistent category vision and alignment
- Facilitate collaboration and communication between brand teams and sales teams to ensure a consistent category vision and alignment.
- Work closely with both teams to understand their objectives and ensure that trade marketing activities support and enhance their efforts. Develop deep customer knowledge on supply rules and policy, timelines, stock equation
- Gain a comprehensive understanding of customer supply rules, policies, timelines, and stock equations.
- Utilize this knowledge to optimize trade marketing activities and ensure efficient supply chain management. Identify opportunity areas by leveraging shopper and customer data to maximize exposure and efficiency
- Analyze shopper and customer data to identify areas of opportunity for maximizing brand exposure and improving efficiency.
- Utilize data-driven insights to inform decision-making and optimize trade marketing strategies and initiatives. WHO YOU ARE :
- Education : University graduate
- Years of experience : Min. years
- Specific Career Experience : -Experience in the beauty or FMCG industry -Key account manager experience preferred
- Intermediate english skill
- Other Skills : Proficient in MS PPT, Excel, Word WE ARE ENGAGED & COMMITTED : We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law. We are proud to be an equal opportunity employer.
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Trade Marketing Manager - Seoul, 대한민국. - L'Oréal
설명
Come join us at L'Oréal – the beauty company in the world, spread across more than markets worldwide We've been leading the beauty industry for over years, constantly evolving with the help of data, tech, innovation, and some serious science power.
Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together
Job Title: Trade Marketing Manager – L'Oréal Paris, Consumer Products Division
WHO WE ARE :
In the L'Oréal Consumers Products Division(CPD), our mission is to democratize the best of beauty, which means bringing beauty to all. By combining advanced technology, scientific research, and consumer insights, the Consumer Products Division delivers high-quality and innovative products in categories such as haircare, skincare, makeup, and personal care. Your future team plays a vital role in increasing company sales by generating specific activities for retailers through leveraging global brand positioning and category penetration.
A DAY IN THE LIFE :
Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives