HYUNJUNE PARK

has 1.5 experiences in online / tangible product marketing with data-driven approaches.

Poject Manager @ Firebuster

seoul, Korea

2022 .12 ~ 2023. 3

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- Data analysis

- project planning

- budget planning

- Production planning

- marketing planning

[Summary]
- made MVP to see the PMF of the product using the test-website. and produced a working product
- validated the hypothesis of in terms of XYZ metric.
- hypothesis: (conversion rate, CTR, Time on page, revenue) 

<Result>
- MVP outreached the XYZ hypothesis by 150% on average in all area.

<Process1>: keyword subtraction.
1. we outsourced the job of scraping the reviews, name of the relevant products from various sources and collected 1,000 reviews and names of top 20 products in the market at the end.
2. subtracted keywords from the name of the Top20 products on the market, and focused on finding a balance between 'finding a viable selling points' and 'stakeholders needs'
3. narrowed it down into 4 keyword, and used it for the standard for the validation and planning

<process 2>
we wanted to see the market's needs first. so we deep dived into the reviews. but since the review itself was hard to make it into a measure for the planning, we used Likert scale on the reviews to see the relevence towards the keyword that we subtracted earlier (4 keywords)
- checked the correlation between the words that we scaled and then made the priorities based on the high and low correlations between keywords.
-> made priorities and mixed words. and then made selling points out of it
-> used it not only for the copywriting or product names, but also used it for the design concepts too.

Contents Marketer @Coloso

seoul, Korea

2019 .7 ~ 2020. 3

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- Copywriter
- Performance handling
- Promotion


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Copywriting
*Ad planning for Facebook, Google(GDN, Display, Youtube)
*Copywriting for Product Detail page
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Performance Analysis
*Google analytics: analized the ad inflow, Tripled the Duration time on event page 
*Beusable: using visual map of the event page, improved the conversion rate over 1.5 times than before
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Promotion
Coupon event for students
*made 1 month worth of conversion revenue with 0 budget

Marketing Executive @SYLK

seoul, Korea

2019 .7 ~ 2020. 3
- Performance marketer

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*Tripled the sales in one month by revising the ads / detail pages
*increased the sales 10 times on 'hobby in the box' by re-grouping the product

Performance marketing
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NAVER Analytics: by using the purchase information, revised the whole plan towards women in 20s'
Excel: monthly reports about ROAS, and overall spending

Contensts marketing
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Wadiz funding: Copywriting and ad planning - reached 2094% in funding
Copywriting for Product manual, ads, detail page and video tutorial (SYLK kit)
Website for Custom jewerly 

 

major: visual communication design | submajor: Industrial design

job related courses : 

1. Statistics: Learning from Data
2. Understanding the statistical data analysis in education researches
3. Data driven UX
4. AI driven Design
5. Application Design
6. Startups and business