Sasha Amira Marzuk

A marketer who is passionate about creating stories and enabling brands to grow by shaking the market with new innovations.

Alongside a bachelor’s degree in International Communications, I have also studied business development and community engagement. My expertise in this area helps me build project management skills, time management, public relations, and most importantly an entrepreneurial mindset.

Currently based in Kuala Lumpur, Malaysia and seeking for an international career in South Korea. 

2017: Foodpanda Malaysia | Junior Corporate Executive (Internship)
- Develop B2B marketing strategies to improve lead quality in market and increase conversion rates.

2018: Epic Collective Sdn Bhd | Partner and Strategy Developer (Internship)
- Lead organisation business model reassessment to optimize community engagement programmes.

2019-2020: Native Discovery Sdn Bhd | Co-Founder and Brand Manager
- Co-founded social enterprise that co-create community-based tourism ventures with Malaysian indigenous communities. Lead D2C, B2B and total brand marketing.

2021-2022: L'Oréal Malaysia-Singapore | Marketing Management Trainee
- Spearheaded 360° campaign for Eid and launched the first virtual microsite in L'Oréal Malaysia luxurious division (Bersinar Dengan Kiehl's, 2021)
- Enhanced online shopping experience through D2C E-commerce and enabled omnichannel customer experience 
- Develop CRM New Recruitment communication strategy by championing key commercial moments
- Led YSL Beauty Eid brand communications campaign on TikTok, awarded Best Marketing Best Practice in MY Market (YSL Beauty Raya, 2022)
- Co-led event planning and execution for makeup and fragrance launches (YSL Beauty All Hours Foundation, YSL Beauty Libre Le Parfum, Armani beauty Power Duo)

2022-Now: L'Oréal Malaysia-Singapore | Assistant Product Manager
- Takeover Malaysia's shopping and entertainment district in capital Kuala Lumpur, as the first beauty brand to takeover Bukit Bintang for Lunar New Year (Lancôme Blooming New Year, 2023)
- Spearheaded 360° campaign for Eid by taking over top Malay malls, executing workshop and celebrity Meet & Greets, while collaborating with Malaysia's #1 modest fashion brand (Keceriaan Bersama Lancome, 2023)

BA Hons in International Communication Studies with Korean Language (2015 - 2019) | University of Nottingham Malaysia (UNM), Second Upper

Awarded:
- Vice Chancellor's Award 2019
- Inspirational Women of UNM 2018-2019
- Best Speaker Debate Championship 2016

Elected:
- Student Council Chairperson 2018-2019
- Students Association Home Students Officer 2017-2018
- Foundation in Arts and Social Sciences Representative 2015-2016