- To ensure profitable and sustainable brand share and net sales growth in the assigned online wholesale account
- Be the key point of contact for your assigned online accounts, coordinating all adidas communication and developing a long-term partnership
- Ensure annual sales & profitability targets for assigned online accounts are met
- Continuously monitor the account's financial data and mitigate risks early Key Responsibilities: (to be performed in alignment with global guidelines):
- Act as single point of contact towards assigned partner accounts leading e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc., owning the sales process and representing the face of the brand
- Coordinate communication and requests towards partner and be the face of the account to all internal stakeholders
- Develop long-term partnership with accounts, identifying the partner's needs and priorities to develop and act on relationship investment opportunities
- Drive the development of the market KA strategy
- Review, challenge, develop and sign off the Strategic Account Plans proposed by the KAMs
- Develop and negotiate Digital Joint Business Plan (JBP) including sell-out & and Digital KPI targets together with account and Cluster & European DPC teams, actively monitor progress on the JBP
- Responsible to prioritize and implement DPC partner development solutions across digital shelf, consumer journey and marketing to reach JBP targets
- Together with Partner Development, prioritize key digital acceleration initiatives to achieve Business Plan
- Regularly input feedback specific to your account into the Cluster DPC team & Market Sales teams to help drive best-practice & consistency in our approach across Korea
- Closely partner with Digital Partner Commerce and other functions to continuously manage and guide own team to optimize the adidas performance in the partner's digital ecosystem (e.g. Digital shelf, marketing and consumer journey performance)
- Understand which consumers shop on assigned online partner platforms and create tangible actions on how to differentiate adidas product offering, content and services towards their needs
- Work with the cluster sales & analytics teams to facilitate the forecasting of sales & growth ambitions across your account, identify digital growth opportunities when they arrive and take initiative to capture them
- Transfer deep knowledge about E-Commerce trends to both internal and external stakeholders to further advance our digital efforts
- Deliver the net sales and direct contribution of the account
- Ensure the KA organisation is applying available Group standards and best practices
- Negotiate and enforce adidas Group trade terms
- Global/APAC: Centre of Excellence (CoE) Wholesale, DPC
- Market: Brands, eCOM, Wholesale channel
- External: Customers, Agencies Knowledge, Skills and Abilities:
- Exceptional relationship building and negotiation skills to achieve win-win outcomes with assigned online retailer
- Innovative and entrepreneurial mindset, encouraging change and taking personal ownership
- Deep understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
- Deep understanding of retailer's financial metrics (sales, inventory, margin, returns etc.)
- Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
- Fluent in written and spoken local language as well as English. Skills and abilities in other language are an added plus Requisite Education and Experience / Minimum Qualifications:
- University degree in business with marketing and sales focus
- Minimum 5 years of sales experience within large sales/eCOM organisations, ideally in apparel/fashion/shoes or FMCG
- Experience of people and operational management preferred
- Exposure: Sports, Marketing, Supply Chain
- IT skills: Advanced MS Office Skills
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설명
Purpose & Overall Relevance for the Organization:
