- Drive the execution of brand digital tactics by collaborating with Marketing product managers and IMG
- Oversee key marketing projects and campaign planning, local agency engagement, brand compliance and tracking performance of Marketing campaign and other adhoc projects initiated internally.
- Work with all business partners to streamline the processes and continue to improve our speed and efficiencies across a variety of marketing channels.
- Responsible for the project management and execution of multichannel tactics from kickoff to go live. Multichannel tactics include but not limited to websites, mobile, email, Social, SMS, and others e.g. / MyAlcon 360 / MyAcon Store etc. along with Alcon's digital transformation journey.
- Coordinate and lead activities between Communications/IT/Medical & RA review process for Promotional materials, and external (vendors & agencies) partners as appropriate to facilitate timely delivery of multichannel tactics.
- Lead project kick off and weekly status meetings, coorganize functional team meeting(s), track project deliverables, gather updates from stakeholders, review project documents, identify/manage project risks/issues and update overall project status.
- Ensure product vale across the brand's entire digital landscape and multichannel capability standards, ensure all projects are delivered in alignment with Brand's strategic objective.
- Possess and maintain an understanding of the changes in the evolving regulatory and compliance environment.
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Digital Transformation/Marketing Operation Manager - Seoul, 대한민국. - KR12 Alcon Korea Ltd. Company
설명
Alcon are one of Korea 'Top Employer's' and are the market leader in eye care globally, helping people see better through advanced surgical and vision care products and if you want to help make a difference then please join us소속:
Surgical Marketing
Job Purpose
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