Product Manager, Repatha CV - Seoul, 대한민국. - Amgen

설명

Responsibilities

• Supporting long range scenario considering CV potential and market environment
• Closely monitoring impact of emerging competitors and reflecting marketing strategy
• Developing brand plan and executing activities for CV annually
• Developing compelling messages and materials by deeply understanding perception and current behaviors of cardiologists
• Designing omnichannel materials
• Leading the training for Reps focusing on CV in collaboration with medical team
• Integrating and communicating with key stakeholders in cardiology key medical societies
• Collaborating country brand teams and supporting CBT with professional knowledge on cardiology area
• Assessing positioning and adoption ladder status of cardiology and preparing monthly KPI meeting
• Setting up market research for understand customer needs and performance tracking
• Managing team budgets for CV in collaboration with CV marketing team members
• Applying best practice project management to Amgen marketing processes
• Complying with all laws, regulations and policies that govern the conduct of Amgen activities

Qualifications

• At least 35 years of overall marketing and/or sales experience in pharma industry (+3 years of marketing experience in biopharma industry preferred)
• CV TA experience preferred
• MNC experience preferred
• Experience working on disease education programs or promotional teams
• Previous experience working with non-sales force promotional channels and digital marketing tactics
• Demonstrated ability to work cross-functional team
• Experience producing business results
• Experience working with external opinion leaders
• Experience managing external partners such as agencies
• Record of demonstrating excellent organizational skills
• Excellent written, verbal communication and presentation skills, Good command of English
• Impeccable ethics and integrity