- Global accountability for design, deployment and reporting for all marketing activities in SAPK for Sales and Services Division.
- Measures and evaluates impacts of owned marketing programs. Implements corrective actions to ensure delivery of targeted demand generation results & business objectives.
- Works closely with the regional Marcom Specialists, Global and Regional MPM team to execute programs and track assigned spend.
- Works closely with the global Demand Generation team to develop program metrics & tailored tactics mix. Collaborate with channels for all CRM related aspects of sales & marketing integration.
- Working closely with the SAPK Organization to monitor & analyze competitive information and customer data to facilitate effective program development.
- Serves as single point of contact for SAPK sales requests and reciprocally provides the SAPK pharma/biopharma market perspective to global marketing and product development teams.
- Coordinates with global/ regional MPM's for ongoing product management over promotion and placement changes. SUCCESS MEASURES
- SAPK Funnel Generation performance (funnel $ generation and conversion rate) for respective business
- SAPK program return on marketing investment (%)
- Quality / quantity of contacts, accounts
- Ramp to Volume for key products and NPI's. Qualifications
- 8-10 years of sales / marketing / marketing communications experience
- BA/BS or demonstrable equivalent in marketing, and/or business degree
- Experience managing multiple external partnerships across time zones
- Excellent ability to manage multiple projects that are deadline oriented, handle interruptions, and to be flexible with changing tasks
- Strong stakeholder management and organizational skills
- Previous experience and the ability to work as part of a virtual global team and organization
- Ability to identify creative solutions for complex issues
- Business level English and Korean language skills
Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws. Option to Work Remote Yes Travel Required 50% of the Time Schedule Schedule:Full time Shift Day Duration No End Date Job Function Marketing -
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설명
Description
Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise. Agilent enables customers to gain the answers and insights they seek -- so they can do what they do best: improve the world around us. Information about Agilent is available at
The Marketing Program Manager (MPM) plans, designs and executes all marketing activities for Pharma/Biopharma segment as well as PL29, liquid phase separation products.
In this position you effectively design SAPK marketing activities, deploy / adapt the Global marketing programs and execute according. Moreover He/she would develop the business case to select the appropriate program tactics with the SAPK sales & support channels and report on the success of the campaigns to Global and local management. Together with the Marcom team & Global marketing team peer's he / she would govern all outbound aspects of product launches and drive the portfolio-mix for cross-selling opportunities.
On the business development side you own the overall market sensing & business intelligence for the specific business in order to generate new business opportunities. In this role he/she would also strongly facilitate the CRM data base usage and enable the sales & marketing integration working very closely with the SAPK Management team.
PRINCIPAL RESPONSIBILITIES
