- Generate business insights on a regular and ad-hoc basis to help identify opportunities/risks
- Customize dashboards and reports to equip the commercial teams with knowledge that will enable better and faster business decision making
- Collaborate with commercial teams in building business cases with required analysis/calculations
- Lead and coordinate data/information acquisitions to enhance business/market intelligence
- Participate and contribute towards strategy development in the business planning processes
- Monitors the research and analysis of the Company's moderately complex markets, competition and product mix.
- Manages research studies and makes presentations on current, new market areas and future market conditions.
- Works on issues of where analysis of situation and or data requires evaluation of a variety of factors, including an understanding of current business trends.
- May compile and analyze moderately complex statistical data on past sales and trends to forecast future trends.
- Responsible for directing or conducting the modeling and analysis used to determine the return on various marketing initiatives.
- Delivers advanced analytical support to middle and upper management, either through subordinate analysts or individual efforts.
- Interacts successfully with internal brand teams consisting of members of senior management by providing timely and accurate data and analysis.
- May serve as a member of a product life cycle team, participating in the development of Market Research's strategy for a brand promotional plan.
- Manages primary and secondary market research agencies.
- Proactively focuses on improvements to the current Market Research processes and works closely with management to develop more effective presentations, informational packets and research findings.
- Participate and contribute towards strategy development in the business planning processes, such as BSP (Brand Strategic Planning) or BEP (Brand Execution Planning)
- Actively participate and update corporate (scorecard) and brand KPI, forecasting assumption & rationale validation
- Coordinate with cross functional teams and regional level to set review schedules as well as pre/post communication
- Having responsibility of embedding and consistently updating AstraZeneca Marketing framework as well as marketing training program () and MSP (
- Coordinate with marketing and drive to develop relevant marketing capability program, based upon the result of capability assessment and marketers' needs
- Closely coordinate with Asia Area or Global Marketing & Digital excellence team to adopt global framework or programs to local level
- Company strategy and market analytics skill
- Strong communication to collaborate with cross functional team
- Excellent written and verbal English
- Education: Bachelors degree and above
- Language: Korean, Good command of English
- +10 years experiences in pharmaceutical company marketing, strategic planning, business analytics, or strategic consulting, market research firm related with healthcare industry
- Overall pharma business understanding from manufacturing to sales and marketing
- Strong analytics capability / business acumen with ability to understand and interpret information from multiple sources.
- Good presentation skills with the ability to explain concepts or plans in a simple concise manner.
- Ability to perform market assessments (using multiple quantitative and qualitative sources) to translate data into actionable recommendations.
- Demonstrated knowledge of secondary data sources (IQIVA, HIRA, UBIST, etc.)
- Strong networking through industry
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Strategic Planning - Seoul, 대한민국. - AstraZeneca
설명
Role description
This position has responsibility for both marketing capability building and strategic planning, to support company's strategy development and execution.
Typical Accountabilities
- Business Insight Excellence Partner
- Business Planning Coordinator
- Marketing Excellence Champion
Skills
Qualifications
Work Experience:
Competencies:
Date Posted
19-3월-2024Closing Date
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