- Plan, execute and deliver branded campaigns over a variety of traditional and new channels, across both offline and online mediums.
- Analyze pros/cons of channel mix - including, but not limited to, ATL (print, sponsorships) as well as on-the ground activities (events, booths) and complementary digitals (content marketing, socials).
- Be KPI focused: Use multiple metrics to assess the real value of campaigns (e.g. traffic & revenue uplift, brand awareness & registrations, user retention).
- Use customer insights and seasonal patterns from internal data sources and external tools (i.e. Google Trends, industry reports and statistics) to form strategic campaigns.
- Manage most campaigns internally but also identify the need to contract with agencies for larger scale activities and coordinate the process, from brief to execution.
- Collaborate with co-workers in overseas offices to ensure the local approach aligns with the overarching global branding strategy.
- Monitor trends within the in-destination services sector and stay up-to-date on the latest marketing techniques and practices.
- Minimum 6 years of track record in consumer marketing and campaign management with a mix of digital, offline and BTL experience based on understanding of different online & offline media channels
- Experience in partnership marketing - identify and prioritize partnership opportunity, manage and execute partnership campaign, building new relationships and managing key account - is a plus
- Digital savvy, good analytical and administrative skills.
- Resilient, performance-driven individual, able to deal with pressure and change.
- Confident, outgoing personality with negotiation skills, comfortable approaching new people outside your own network.
- Command of English and Korean for written and spoken business communication
- Ability to communicate effectively with teams across different global offices and different cultural backgrounds.
- A start-up attitude – highly collaborative with an entrepreneurial, 'roll-up-your-sleeves' attitude.
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Manager, Marketing - Seoul, 대한민국. - Klook Travel Technology LLC (South Korea)
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설명
About Klook
We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - P ush boundaries, A sk For and Give Feedback, T ake Ownership, and H elp Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
What you'll do
What you'll need
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