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    Customer Marketing Assistant Manager - Seoul, 대한민국. - Aesop

    Aesop
    Aesop Seoul, 대한민국.

    위치: Talent KR S2 - 4일 전

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    풀타임
    설명

    POSITION PURPOSE/SUMMARY OF ROLE

    To manage local campaigns and products and develop brand sponsorship/ partnerships. Closely overlook CRM related communication and retail needs handled by his/her subordinate, Sr. customer MKT associate. One would actively participate in campaign management, local and regional report making as well as interdepartmental communication in various formats and channels.

    MAIN RESPONSIBILITIES

    Retail MKT

    Plan and manage MKT campaigns

  • Planning of annual / monthly retail marketing & CRM calendar in lined with global brand concept and strategy
  • Localization of global campaigns, copy review, in-store action & event plan
  • Product management including new product launch, product analysis
  • Local campaign production lead including creation of campaign copy, official photography and film making
  • Manage branded activation development such as Circularity project, Rinse & return project

    • Customer related event management

  • Lead and execute new product launch events & brand activation events
  • Actively cultivate customer events such as Elevated skincare workshop, fragrance workshop etc.
  • Manage open to public events/ experience at external and internal venues
  • Outpost plan & communication with relevant parties

    • Pricing & FCST

  • Annual price management
  • New product pricing
  • New product forecasting
  • Retail MKT & CRM budget management
  • Premium sample forecasting

    • Reports

  • Monthly/ quarterly MKT report
  • Campaign report
  • Beaute research
  • Overlook CRM report & competitor watch

    • Partnership / Sponsorship

    Deepen existing partnership/ sponsorship

  • Better Home
  • KIAF
  • Gwangju Biennale
  • Art Busan

    • Cultivate new partnership/ sponsorship opportunities

  • Local campaign collaborative artist
  • Local artist collaborative gestures

    • Writer's evening management

  • Lead private gathering of local writers and endeavour to expand its content with customers / public
  • Promote and cultivate brand's affection towards literature and written words

    • People management

  • Closely coach and mentor Sr. Customer MKT Associate
  • Overlook CRM plan and communication
  • Give guidance to CRM analysis and result tracking

    • Key contacts

  • Local retail team
  • Regional marketing team
  • Global CRM team
  • Global insight team
  • Global pricing team
  • Global FCST team

    • Qualification

  • Bachelor's degree
  • At least 9 years of working experience in Retail MKT / CRM
  • Experiences in leading interdepartmental projects
  • Ability to multitask, organized time management necessary
  • High proficiency in excel and power point presentation
  • Business proficiency in both written and verbal English
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