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Senior Affiliate Manager - 서울특별시, 대한민국. - Assembly
설명
We are Assembly – and we're not like the rest. We're the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including LG, Adobe, Wework, Ralph Lauren, Moncler, Aesop, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly's proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We're at the cutting edge of new media, technology, and platforms embedded in the lives of today's consumers, and we're tapped into how culture and communities' need change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.
Assembly Korea was named the media agency of the year Campaign Asia
As Manager Affiliate Marketing, you will be responsible for supporting the Affiliate infrastructure set up for multiple markets.
PRIMARY DUTIES & RESPONSIBILITIES
Performance KPIs:
· Launch the Affiliate Programmes across identified markets according to the client's timeline
· Recommend platforms/networks for each market and leverage agency buying power to negotiate platform override fees
· Support platform selection and contract process
· Create clear guidelines and instructions for client's developers for all integration/tagging and data feed work
· Liaise with relevant departments or data feed vendor/partners to set up data feeds according to each platform's technical specifications and requirements
· Overall maintenance and troubleshooting of the Affiliate Programmes, ensuring clear collaboration and communication with relevant departments
· Negotiate commission rates with chosen publishers per market
Account Setup
· Platform/network recommendations including consultation on setup, operational and overhead expenses and support Service Level Agreements
· Develop process for managing the contract and invoice setup between the client and platform/network for each market
· Provide data feed setup guidelines per platform/network and QA feed before it is uploaded
· Create new account for each market across the various platforms/network including:
o Brand profile
o Create and upload creative links (logos, banners and evergreen content)
o Create and upload text links highlighting any offers, promotions or evergreen landing page content
o Create and upload Terms & Conditions that all publishers must comply with
o Commission structure and publisher programme terms
· Supply client with brand content guidelines for all content, messaging and creative by platform/network
· Prepare and distribute materials (e.g. email, PDF, etc) for publishers highlighting the programme overview including brand and product information, affiliate programme details and publisher benefits/commission structure
· Support platform/network tag, data feed integration and testing
· Provide client with guidelines for setting up third-party tracking (e.g. GA)
Account Maintenance
· Optimise and update client content in account as needed including programme overview, brand and product information, Affiliate programme details and publisher benefits/commission structure
· Update programme terms for specific markets as and when required
· Ongoing troubleshooting to check tracking, tag and data feed are still implemented and working correctly and if not, provide a guide and/or fix to developers
o Support any updates needed and QA/test changes before and after they go live
· Provide bi-weekly maintenance progress report to client stakeholders
Client Communication & Relationship
· Regularly communicate with client stakeholders including:
o Client HQ and local teams
o Client's tech partners – internal and external
o Affiliate platforms/networks – agency support and tech support.
· Relationship-building and maintenance, consultation with clients to articulate recommendations and updates.
· Lead discussions and presentations regarding programmes for client teams at HQ and local teams.
Best Practices & Thought Leadership
· Provide guidance on effective integration, commissioning structure, content, messaging, creative and publisher communication
· Identify sector/channel trends for the purposes of anticipating client opportunities and challenges and any client training needs
· Be well educated on all aspects of Assembly's Affiliate offering
· Must be well read, able to communicate effectively, verbally and in writing, to understand our client's business needs and be able to compel them toward a result
· Must be organized and have experience managing large-scale projects across multiple platforms/networks and markets
REQUIREMENTS
· +5 year - Affiliate or Partnership Marketing Experience
· Strong attention to detail
· Strong reporting documentation skill set.
· Familiar with data driven marketing process.
· Preferably agency experience
· Fluent in both English and Korean
WHY ASSEMBLY?
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Seoul에서의 Senior Affiliate Manager 전문가 사용자
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