- Build successful 360 marketing campaigns for Netflix's brand and titles from strategy development to tactical execution (including media buy, activation, and creative assets)
- Lead the creation of marketing assets for titles and brand - development of creative, planning, and execution of shoots (key art, AV, etc)
- Drive successful marketing campaigns in Korea while creating strategies and assets that can also resonate outside of Korea.
- Act as a liaison to internal x-functional teams at every step of the campaign, from early strategy through campaign completion.
- Be the main point of contact with agencies - brief, hire, manage and give feedback to create the best campaigns.
- Communicate and collaborate with external studios, showrunners, producers, talent and talent representatives where needed.
- Incorporate branding elements into title campaigns to establish the Netflix brand in consumers' everyday lives.
- Minimum of 7 years of experience in the entertainment marketing/social department at a network, studio, agency or brand.
- Proven track record in impactful, world-class creative campaigns across multiple channels (AV/trailers, digital/social, print/out-of-home) that connect with audiences and break through the cultural zeitgeist.
- Experience in creating culturally relevant and conversation-driving creative, along with marketing shoot experience.
- Strong cross-functional collaboration skills, with the ability to engage and collaborate with internal departments.
- Effective communication with executives, showrunners, producers, talent and talent representatives as needed.
- Proactive self-starter with resourcefulness and a solution-oriented mindset, able to make sound judgments in ambiguous situations.
- Thrives in a fast-paced and demanding environment.
- Demonstrates a passion for innovation, embraces new technologies, and challenges marketing conventions.
- Curiosity and enthusiasm for all aspects of the Netflix business.
- Fluency in English and Korean is required.
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Manager, Title Marketing - Seoul, 대한민국. - Netflix
설명
It's an exciting time to join Netflix as we continue to transform entertainment globally.We are bringing new stories to millions of people worldwide by promoting our original, exclusive content.
As we move beyond 260 million members and hundreds of partnerships worldwide, our approach to marketing is to build innovative, culturally relevant, creatively excellent campaigns that pierce the zeitgeist and drive conversation.
The Role
The Netflix Korea Film & Series Marketing team is seeking a Marketing Manager to support and/or lead the day-to-day development and execution of 360 marketing campaigns for both Korean and global titles.
Core Responsibilities:
Qualifications:
We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다.다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다.
인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다.이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.
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