- Owns P&L of the respective brand(s).
- Develops strategies and action plans to achieve annual sales and market share objectives.
- Leads development and execution of brand building strategies and activities.
- Analyses market data and consumer insights for business decisions.
- Owns and leads new product launch planning & executions.
- Manages activations and promotions.
- Manages communication with sales, cross functional, regional, and international teams to deliver the business goals by driving stakeholders to common objectives.
- Effectively allocate resources according to annual budget.
- Efficient, timely and accurate reporting of sales and marketing reports.
- Responsible for S&OP planning based on market trend and projections.
- Manages external agencies (Creative, Digital, PR, Media, & Design).
- Comply with all legal, regulatory, and ethical business requirements in executing the assigned roles and responsibilities as defined in the local regulation and the Corporate procedure. Ideal Background
- Minimum: B.A. degree in Business or related field
- Fluent in both English and Korean
- Minimum: 8 years of experience in marketing
- Preferred: 10+ years of marketing and trade marketing experience in multi-national FMCG
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VC Brand Manager - Seoul, 대한민국. - KR12 Alcon Korea Ltd. Company
설명
Alcon are one of Korea 'Top Employer's' and are the market leader in eye care globally, helping people see better through advanced surgical and vision care products and if you want to help make a difference then please join us
Job Purpose
Manages all marketing strategic plans & executions for vision care products.Analyses, plans, implements and controls sales & marketing strategies & activities to attain company objectives.Ensures maximum profits & brand equity building with the best utilization of available resources.
Major Accountabilities
