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Brand Manager - Seoul, 대한민국. - Takeda
설명
Description
Job Title: Brand Manager
Location: Seoul, Korea
About the role:
Product launch planning & Implementation
Develop and execute launch readiness plan for hematology brands through a deep understanding of the customer/consumer needs and the market dynamics
Ensure to meet the key launch milestones (incl. regulatory approval, P&R etc..) and set the basis for maximizing opportunities upon commercialization
Establish brand plan and manage brand lifecycle management
Develop and implement peri-launch activities
How you will contribute:
Market intelligence
Use and interpret appropriate data /evidence to inform and/or make robust strategic and investment decisions
Understand the patient journey and treatment pathway.
External / Internal stakeholder management
Inspire and engage cross-functional team to ensure effective and timely implementation of the brand plan
Develop and maintain effective relationships with the customers and key stakeholders to support successful commercialization and long-term strategic ambition
Engage medical/external scientific associations and opinion leaders in implementing commercial activities
Operational plan implementation and resource management
Engage customers and create a tailored customer experience
Lead A&Ps budget allocation and ensures appropriate return on investment.
Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards.
Work with sales forces
Develop brand key messages/promotional materials and sales force
Interact closely with sales force to ensure clear understanding and implementation of marketing plans
What you bring to Takeda:
Bachelor's degree
5-year experience at minimum in pharmaceutical marketing
Strong strategic, analytical capabilities and experience
Strong ability to work collaboratively and lead in a multi‐functional environment
Proven ability to follow through projects, with a solution-oriented mindset
Fluent in spoken and written English
Product launch lead experience
Marketing experience in hematology and/or rare disease therapeutic area
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
Empowering our people to shine:
Locations
Seoul, KoreaWorker Type
EmployeeWorker Sub-Type
RegularTime Type
Full time
