- Develop and execute business plan for Shingrix in GH channel which has immunocompromised patients and chronic disease patients(CVMD), through a deep understanding of the customer/consumer needs and the market dynamics
- Analyze market data and define the sales forecasts & demand plan
- Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome and manages A&P budget accordingly
- Identify and monitor metrics to assess performance and execution of critical activities.
- Understand the external context and closely interact with key external stakeholders in order to identify and execute plans
- Interact closely with sales force to ensure clear understanding and implementation of marketing plans
- Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
- Support and closely work together with Alliance team to collaborate with external third partners
- Lead multi-channel including digital channel Management
- Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards Basic Qualifications:
- At least 3 +year of marketing experience in pharma industry
- Ability to conceive, develop, and execute multi-dimensional marketing and/or business plans
- Ability to work in a complex environment
- Good analytical skills
- Excellent communication skills in English (written & verbal), with the ability to communicate and present effectively to groups
- Teamworking and Communication Skills Preferred qualifications:
- The latest or current MKT experience for CV, endo specialty.
- Knowledge of Korea vaccine market dynamics and characteristics
- Strong communication and influencing skills with the ability to work collaboratively with key stake holders
- Teamwork first, leadership *LI-GSK Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.
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설명
Job purpose
Are you looking for a marketing role that allows you to lead world-class vaccine and take the accountability of the brand performance and promotional strategy?
If so, this Brand Manager role could be an exciting opportunity to consider. This role will have specific focus on the marketing mix for Shingrix in GSK Korea. You work closely with the cross-functional to make sure we have a competitive strategy and executional plan to drive the uptake especially for adult over 50's.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Key Responsibilities
