- Prepare annual marketing plans in consultation with the sales team
- Manage agency partners to ensure effective design and production of marketing materials
- Oversee the briefing, development, and approval process for any local or global creative adaptation
- Ensure competitive price positioning and compliance with brand equity guidelines
- Implement new product development to the market
- Collaborate with commercial and trade marketing teams to adapt marketing plans to different channels and account segments
- Analyse data to identify opportunities and build vital consumer, category, and trade insights that underpin brand strategies
- More than 7 years of brand marketing experience is advantageous
- Prior alcohol brand management experience is a plus
- Experience in digital marketing
- Knowledge of MS Office Suite
- Track record of delivering brand growth in a highly competitive environment
- Proficient in English and Korean
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Brand Manager - 서울시, 대한민국. - Robert Walters
설명
An international beverage retailer is searching for a Brand Manager. The chosen applicant will be overseeing the overall strategy, activation, and implementation for emerging luxury and premium brands.
Responsibilities:
Requirements:
About the Company:
A global beverage retailer, this company commands a series of successful brands. With a wide variety of products and a large international manufacturing operation, this organisation continues to lead the global market in its field.
Keywords:
마케팅, 브랜드 관리, 디지털, 음료, FMCG, 소비재, 국제
2019510/001
