- Demonstrate expertise of the field area, market trends, key thought leaders, advocacy organizations, deep market insights, and building a brand strategy across various customer segments.
- Demonstrate excellence in new product launch, reimbursement expansion management and effectively manage multiple projects and priorities
- Ensure target portfolio management as planned including team & cross functions
- Leverage primary and secondary market research and analytics critical to directing brand strategies and optimizing marketing tactics
- Analyze complex problems and situations, provide logical recommendations, and lead any required action planning
- Drive cross-functional product teams and key stakeholders to ensure alignment on strategy, key theme and deliverables
- Ensures multichannel customer engagement strategy is applicable and rolled out
- Periodically meets with key opinion leaders and manage local advisory board
- Manage long-range planning and all associated financial forecasting requirements
- Develops digital strategies for the Brand and ensure its implementation
- Responsible for localization of Global projects in alignment with strategic objectives
- Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with compliance guidelines
- Manage annual budgets, ensuring strategic allocation of funds and monthly tracking to meet agreed spending targets
- Bachelor's degree required in business or related filed required
- Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
- Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required7
- 5-12 marketing/sales experience preferred
- New product launch planning/experience preferred
- Immunology (esp. dermatology) experience preferred
- Ability to quickly understand and communicate all clinical data / publications to support business objectives
- Strong communication skills and track record of effective and influential presentations, delivering complex messages to external and internal customers, including Senior Leadership
- Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
- Demonstrated ability to understand and anticipate customer needs (internal and/or external)
- Sales experience in the pharmaceutical industry
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Sr. Brand Manager - Seoul, 대한민국. - Lilly
설명
We're looking for people who are determined to make life better for people around the world.
Lead Product marketing strategy in Dermatology. Build Strategy and Execute launch activities & projects, supports marketing plans implementation across functions, in collaboration with Medical, Sales, Commercial Operations, Corporate Communications and Finance departments to drive activities supporting the team to achieve revenue and results objectives.
Basic Qualifications:
Experience:
Preferred Qualifications:
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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