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    Product Marketing Manager, Korea - Seoul, 대한민국. - TikTok

    TikTok
    TikTok Seoul, 대한민국.

    1주 전

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    설명
    Team Introduction
    Product Solution and Operation team aims to expand the TikTok Ads Platform and its ad products.

    Collaborating with global product managers and product marketing managers, we strive to provide optimal advertising solutions to numerous advertising agencies and advertisers every day.

    This involves localizing products for the Korean market and conducting inbound research.


    Responsibilities:
    1. Own product GTM and adoption for all of TikTok's advertising solutions in the market;2. Responsible for defining product positioning, implementing go-to-market and conducting inbound for the market;3.

    Ensure a market first approach is taken in all go-to-market, identify opportunities to make vertical based recommendations and scale these across the sales team;4.

    Partner with cross-functional teams to develop and execute vertical strategies, programs and initiatives to drive revenue through the adoption of key products and solutions;5.

    Act as the voice of the market in product; synthesise market insights and collaborate with product and global/regional teams to identify solutions;6.

    Represent TikTok's advertising solutions externally, develop relationships with key accounts and participate in industry events;7. Contribute to APAC and Korea product growth strategy, advising leadership team on market opportunities and guide decision-making process.

    1. 5+ years experience working within media in a sales/marketing/product marketing/product strategy or relevant capacity;2. BA/BS degree or above;3. Strong knowledge of media sales and marketing processes;4. A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change;5. Excellent communication, presentation and analytical skills;6. Commercial mindset with experience building data-driven business cases to drive strategic product and business investments;7. Fluent in Korean and English. Preferred Qualifications1. Experience in ads monetization business and ecosystem;2. Deep understanding of direct response and brand advertising;3. Industry expertise in e-commerce and/or apps.
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